youtube-shorts-monetization-requirements

YouTube Shorts are short-form videos that last up to 60 seconds and can be created and viewed on the YouTube app. They are a great way to showcase your creativity, reach new audiences, and grow your channel. But did you know that you can also make money from YouTube Shorts and what are the youtube shorts monetization requirements?

In this blog post, I will share with you some interesting stats and tips on how to monetize YouTube Shorts in 2024. Learn Shorts revenue methods, eligibility, payment structure, and optimization practices for effective monetization on YouTube. Let’s get started!

YouTube Shorts Monetization Methods

There are four main methods to monetize YouTube Shorts in 2024:

  • YouTube Shorts ad revenue sharing
  • YouTube Premium subscription revenue sharing for Shorts
  • YouTube Shopping
  • YouTube fan funding

Let’s take a closer look at each of them.

YouTube Shorts Ad Revenue Sharing

This is the most common and direct way to monetize YouTube Shorts. It works by sharing a portion of the revenue generated from ads that run between videos in the Shorts feed. The amount of revenue you receive depends on four factors:

  • The total revenue from ads in the Shorts feed
  • The music licensing costs for Shorts
  • The number of eligible Shorts views
  • The watch time of each Short

To be eligible for Shorts ad revenue sharing, you need to be a part of the YouTube Partner Program (YPP), which requires you to have at least 1,000 subscribers and 4,000 hours of public watch time on long-form videos in the last 12 months. You also need to accept the Shorts Monetization Module, which is a separate agreement that allows you to earn from Shorts ads and YouTube Premium revenue sharing.

Check your Shorts ad revenue in the YouTube Studio dashboard, under the Revenue tab. You will see a breakdown of your earnings by source, including Shorts ads, YouTube Premium, and other features. You will also see your CPM (cost per thousand impressions), which is the average amount of money you earn per 1,000 ad views.

According to a study by Influencer Marketing Hub, the average CPM for YouTube Shorts was $0.25 in 2023, which means that a Short with one million views could earn $250 from ad revenue sharing. However, this number can vary widely depending on the factors mentioned above, as well as the type of ad, the viewer demographics, and the geographic location of the viewers.

YouTube Premium Subscription Revenue Sharing for Shorts

This is another way to complete YouTube Shorts monetization requirements, which works by sharing a portion of the revenue generated from YouTube Premium subscribers who watch your Shorts. YouTube Premium is a paid subscription service that offers ad-free viewing, offline downloads, background play, and access to YouTube Music and YouTube Originals.

To be eligible for YouTube Premium revenue sharing for Shorts, you need to meet the same criteria as Shorts ad revenue sharing, which is being a part of the YPP and accepting the Shorts Monetization Module. Follow the advertiser-friendly content guidelines, which means that your Shorts should not contain any inappropriate, harmful, or misleading content.

Check your YouTube Premium revenue in the YouTube Studio dashboard, under the Revenue tab. You will see a breakdown of your earnings by source, including YouTube Premium, Shorts ads, and other features. You will also see your RPM (revenue per thousand views), which is the average amount of money you earn per 1,000 views from YouTube Premium subscribers.

According to YouTube, the amount of revenue you receive from YouTube Premium depends on how much time YouTube Premium members spend watching your content compared to other content on YouTube. This means that the more engaging and relevant your Shorts are, the more likely you are to earn more from YouTube Premium revenue sharing.

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YouTube Shopping

Monetize YouTube Shorts by linking featured products or services to an online store or website, introducing a novel revenue stream. Showcase brand, promote merchandise, recommend products to viewers, and earn commissions or referral fees for each sale on YouTube.

To be eligible for YouTube Shopping, you need to meet the same criteria as Shorts ad revenue sharing, which is being a part of the YPP and accepting the Shorts Monetization Module. You also need to follow the YouTube Shopping policies, which means that your Shorts should not contain any deceptive, fraudulent, or illegal content.

Enable YouTube Shopping by adding product tags to your Shorts, which will appear as a shopping bag icon on the bottom right corner of the video. You can also add a call-to-action button or a link to your description, which will direct your viewers to your online store or website.

Check your YouTube Shopping performance in the YouTube Studio dashboard, under the Analytics tab. You will see a breakdown of your metrics by source, including views, watch time, impressions, and click-through rate. Monitor conversion rate on YouTube, indicating the percentage of viewers clicking on product tags or links and completing purchases.

According to YouTube, Shopping revenue is contingent on the terms of the affiliated online store or website, as specified.

Review platform commission rates, payment methods, and reporting tools diligently for informed decision-making and optimal usage.

YouTube Fan Funding

Monetize YouTube Shorts by activating features for viewer support through monetary contributions, providing an additional avenue for channel revenue.

These features include:

  • Super Chat: It allows your viewers to pay to highlight their messages in your live chat during a live stream or a premiere.
  • Super Stickers: A feature that allows your viewers to pay to send animated stickers in your live chat during a live stream or a premiere.
  • Channel Memberships: Viewers pay a monthly fee to join, unlocking exclusive perks like badges, emojis, videos, and live chats on your channel.

YouTube fan funding depends on the feature. Super Chat and Stickers demand 1,000+ subscribers, 18+, and living in an eligible zone. Channel Memberships require 30,000+ subscribers (1,000+ for gaming), same age and location restrictions.

Enable YouTube fan funding by activating monetization in YouTube Studio under the Monetization tab for convenient access to features. Customize fan funding options: set Super Chat prices, choose Super Stickers, and create Channel Membership levels and perks for personalization.

You can check your YouTube fan funding revenue in the YouTube Studio dashboard, under the Revenue tab. Also You will see a breakdown of your earnings by source, including fan funding, Shorts ads, YouTube Premium, and other features. You will also see your eCPM (effective cost per thousand impressions), which is the average amount of money you earn per 1,000 monetized views from fan funding.

YouTube fan funding revenue varies with exchange rates, transaction fees, and revenue share agreements, as stated by YouTube. It retains 30% of Super Chat, Super Stickers, and Channel Memberships revenue after deducting transaction fees, as per their policy.

YouTube Shorts Monetization Best Practices

Optimize youtube shorts monetization requirements with these best practices after understanding the various ways to generate revenue:

  • Create original and engaging content that attracts and retains viewers, and follows the YouTube community guidelines and policies.
  • Use catchy titles, thumbnails, hashtags, and descriptions to increase your Shorts discoverability and click-through rate.
  • Experiment with different topics, formats, styles, and lengths to find out what works best for your Shorts and your audience.
  • Analyze YouTube Studio for Shorts performance, leverage insights for content and monetization strategy enhancement, optimizing performance and revenue.
  • Interact with your viewers and fans, and encourage them to like, comment, share, subscribe, and support your channel.
  • Collaborate with other creators, brands, or influencers to cross-promote your Shorts and reach new audiences.
  • Keep up with the latest trends, features, and updates on YouTube Shorts, and adapt your content and monetization accordingly.

Conclusion

YouTube Shorts are a powerful and profitable way to grow your YouTube channel and earn money from your short-form videos. Adhere to YouTube Shorts guidelines, enhance revenue potential, and transform your passion into a profession by following youtube shorts monetization requirements.

I hope you enjoyed this blog post and learned something new about YouTube Shorts monetization. If you have any questions or feedback, feel free to leave a comment below. And don’t forget to check out my other blog posts on YouTube marketing and tips. Thanks for reading! 

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